As of April 21st google released
sweeping changes to its search methods, giving mobile friendly websites a
boost, they now favor websites that adjust for smaller screens. Mobile searches make up about half of all
google searches. Because of this it was imperative that ABBA, A Women's Resource Center update its
website. Every year
people spend more and more time on their mobile devises. This year as many as 50% of our Abortion
minded clients found us on the internet.
According to recent studies, becoming a mobile friendly site will
increase the number of Abortion minded clients by 20%. Clients now make appointments through the
website which makes it fast and easy. Our
clients can also text us directly; usually they don’t want to talk on the
phone, so texting is a huge part of their communication process
Through the website our clients will be able to
access our different social media sites such as Twitter, Instagram, Facebook,
Google+ etc.
Social media sites are important as they give
ABBA visibility to our Abortion Minded clients.
We get the reputation; if you will that we’re a significant resource to
them in this time of need. Social Media basically is free advertising.
We also now have the capability to blog right
from the client website. This is all part of the social media drive and it’s so
important that we’re a relevant resource to these girls and women who need us. This blog with help us address all the
prevalent issues facing the millennials today. We need to show forth our best as we minister because
we truly have the best answer to her needs.
Reaching out this way will hopefully reach her before she finds herself in an
unplanned pregnancy. Social media is
about communication, not just talking at someone, but helping her to get the
facts and information necessary to help her make good life changing decisions.
Thank you for your part in the ministry of ABBA,
A Women’s Resource Center.
